A half-hearted stab at humor won’t resonate. Don’t whimper through the corner of your mouth—sing out!
— @SCorkerIrwin
Being unapologetically funny won’t alienate your customers—or team members. Quite the opposite. Humor is about vulnerability. Vulnerability is about humanity. And at lululemon, we design our business to support and sustain our humans—not the other way around.
This is a partial except from an essay in the bestseller End Malaria. Click here to find out more.