In a competitive environment, the middle position is death
— @sallyhogshead
So on one side, we have the Lovers. On the other side, we have the Haters. Between them is a no-man’s land filled with dead ends and disengagement. This is where you’ll find those lukewarm lollygaggers who suck up your time, effort, and resources but give little loyalty or value in return. These are the Middlers.
This is a partial except from an essay in the bestseller End Malaria. Click here to find out more.