End Malaria will strike some as an odd title for a business book. But the number-one lesson in storytelling? Never bury the lead. The purpose of this compilation is to raise funds for the fight against malaria—a preventable and treatable disease that is spread by mosquitoes and kills more than 750,000 people every year. End Malaria puts the charitable mission of this project at center stage.
This book is a great example of how doing good makes good business sense. By purchasing End Malaria, you’ve donated $20 to Malaria No More to support our efforts to stop children from dying from the absurdity of a mosquito bite. But you’ve also given yourself the chance to learn from some of the biggest business greats in their respective industries, including Seth Godin, Alan Webber, Dan Pink, and Gina Trapani. Not a bad payout for helping families in Africa protect their children from a deadly disease.
Our approach to ending malaria is based on the same principles of any business. It starts with an idea and grows from there, taking one single spark of inspiration and adding just enough focus, ambition, and resilience to make that idea a reality. Every good business sets out to accomplish a specific, deliverable goal, and fighting malaria is no different—our goal is to end malaria deaths in Africa by 2015.
The authors of this compilation came together to share their lessons learned in the business world and to give advice on how to get the most out of an idea, team, or business. Their shared goal is not just to do good work—but also to do good. By participating in this book—either by contributing to it or by purchasing it—you’re helping African families defeat malaria once and for all.
Thank you for helping to put malaria out of business.