Don’t blend in; instead, clash with your environment
— @nancyduarte
The enemy of persuasion is obscurity. If you have an important message to get out, it must stand out, not blend in. Most presentations today err by being boring and bland—but with a little work, your ideas can get the attention they deserve.
You can learn what attracts attention by examining the opposite: camouflage. The purpose of camouflage is to reduce the odds that someone will notice you—and to do this by blending into the environment. But when is blending in appropriate for a communicator?
This is a partial except from an essay in the bestseller End Malaria. Click here to find out more.